Bayerische Motoren Werke AG (abbreviation BMW AG) is a German company, a manufacturer of automobiles and motorcycles based in Munich, Bavaria. The peculiarity of the company is that it follows a pure premium brand strategy: it develops, manufactures and markets its products under the Mini, Rolls-Royce Motor Cars and BMW brands.
BMW’s roots are linked to Karl Rapp and Gustav Otto. In 1917, Rapp Motorenwerke Byertoren Werke GmbH, Aktiengesellschaft AG. In 1916, The Company Flugmaschinenfabrik Gustav Otto was incorporated into Bayerische Flugzeug-Werke AG (BFW) at the request of the government. BMW AG subsequently transferred its engine construction operations – including the company and brand names – to BMW in 1922. BMW’s founding date, March 7, 1916, went down in history as the date of birth of Bayerische Motoren Werke AG.
Bayerische Motoren Werke AG was initially founded to produce aircraft engines, but after World War I due to the Treaty of Versailles, it was banned from building them. For this reason he started producing motorcycles, and later devoted himself to the manufacture of automobiles. Until recently BMW itself said that its symbol represents a rotating plane propeller along with the Bavarian symbol, but in recent discoveries, BMW changed its version being blue/white from an old Bavarian flag. The BMW symbol was stamped on a car’s body for the first time in 1928.
BMW has historically always been involved in motor sports, initially in motorcycles and later in cars. During World War II, BMW used about 30,000 forced workers in its plant, used in the production of ground vehicles and engines for Luftwaffe aircraft.