Strawberry Shortcake (in Brazil: Strawberry; in Portugal: Strawberry Honey ) is a character licensed, currently owned by Iconix Brand Group originally used in greeting cards, being expanded to dolls, posters and other products. The Strawberry Shortcake brand also includes a toy line of the character’s friends and their pets. In addition, the franchise has spawned television specials, cartoons, and movies.
The first drawings of Strawberry Shortcake and her cat, Pudding, were made in 1977 by Muriel Fahrion during his time as an illustrator for the American Greetings’ Juvenile & Humours department. Then the drawings were presented to Mr. Bernie Loomis of General Mills.and were patented. Fahrion designed thirty-two more characters that were also patented for Those Characters From Cleveland (American Greetings’ design division). In 1979, a toymaker, Kenner Products, licensed the character and launched the first Strawberry Shortcake doll. At the time, Strawberry Shortcake resembled a typical freckled rag doll, a pair of curls of red thread, and a strawberry-print hat. Cindy Mayer Patton and Janet Jones created the other characters in the classic Strawberry Shortcake line. The first doll was a rag doll designed by Muriel Fahrion and created by Susan Trentel, Fahrio’s sister. Lyn Edwards was the line editor and also the man who brought the characters to life. He developed the profile and story of each character.
The Strawberry Shortcake line of characters each had its own fruit name or thematic dessert with matching clothes, and each had a pet named dessert or fruit. Like Strawberry Shortcake, all the dolls of the other characters had hair. Scented to match your dessert theme. The characters lived their stories in a magical world known as Morangolândia.
During the 1980s, Strawberry Shortcake became a huge fashion for girls across the United States. At the time, there were many related products, such as sticker albums, clothing, a Parker Bros video game. titled Strawberry Shortcake Musical Match-Ups for the Atari 2600, and several other products. In 1991, THQ attempted to revitalize the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry Shortcake and five of her classic friends each started a makeover with new clothes, hair, and eyes. However, the line enjoyed at best a modest success lasting only a year.
In 2002, Strawberry Shortcake returned again. This time totally different from previous versions. The doll becomes more modern and leaves aside the country characteristics that it had until then. DVDs, VHSs, VCDs and even soundtrack CDs performed by Sarah Heinke were also released.
In 2009, comes the current Strawberry Shortcake, new changes mark its new series that can be seen on the paid channel, Disney Junior. The doll today has an official website, several CDs and DVDs. It is very successful among children around the world.